About FLOURE
FLOURE Studio was founded by designer Flourenchia, whose earliest memories of creativity came from her grandmother who is a sewing teacher in the 1970s. Flourenchia learned not only the discipline of technique, but the beauty of patience and detail. This heritage shaped her eye for design and planted the seed for a lifelong devotion to craft.
A Designer’s Journey
As Flourenchia grew, so did her vision of what bridal could be. When she was planning her wedding, she noticed a gap in the industry, particularly in Australia, where gowns were often driven by commercial demand—designed for numbers rather than for meaning. She dreamed of gowns with soul, pieces that felt alive in the hands of the bride who wore them. FLOURE became her answer: a maison devoted to intimacy, artistry, and gowns that reflect the individuality of each woman.
Where Our Gowns Are Made
Every FLOURE gown is imagined and designed in Australia, then brought to life by skilled artisans who
share the same devotion to craft. Using fine silks, hand-pleated fabrics, and laces, each gown is hand-finished with care—combining modern silhouettes with traditional couture techniques. This ensures that every bride who wears FLOURE carries a gown that is both globally inspired and intimately crafted.
“With reverence for the feminine, FLOURE pieces are woven not just to be worn, but to be remembered. Each silhouette is a dialogue between nostalgia and the present, We see the bride not only as she is, but as she dreams herself to be—both muse and author of her own story. Through intricate craftsmanship and tender detail, we believe in silhouettes that honor the body & artistry that transcends time”.
- Flourenchia
An ode to timeless feminity – crafted in poetry, memory, and devotion.
